It makes for more accurate targeting as you can ensure your ads are only reaching the right people at the right time.
De modo a escolher este formato de anúncio Muito mais eficaz para os objetivos da sua campanha você precisará se familiarizar com os quatro tipos principais de publicidade online:
Improved performance: RTB allows advertisers to use one dashboard interface for their campaign, rather than communicating with multiple publishers at once.
Smaato’s RTB Ad Exchange uses big data, intelligent algorithms, and state-of-the-art technology to enable publishers to maximize their revenues and advertisers to reach the most relevant users. This powerful solution helps both sides increase efficiency and achieve their goals.
If the advertiser has the highest bid in the auction, their ad is displayed on a publisher’s website or mobile app.
Devido aos fins mais rápidos e assertivos. Tal é a maneira do criar usando de que potenciais clientes conheçam a sua marca e a sua empresa e se interessem pelos seus serviços ou suplementos alimentares.
Real-time bidding can be compared to a stock market, where the amount of demand at the moment determines the price of a stock. With real-time bidding, publishers set the floor price for an ad, but the demand still determines the final price.
RTB with its precise targeting has made online advertising more effective for both publishers and advertisers. It helps advertisers achieve better ROI on their marketing budgets, whereas through monetization of remnant ad inventory it helped increase the revenues of publishers. These are just two of the many benefits of RTB for the online advertising ecosystem.
Publisher: The publisher is the website or online property that wants to sell ad spaces, often referred to as “ad inventory.”
A typical transaction begins with a user visiting get more info a website. This triggers a bid request that can include various pieces of data such as the user's demographic information, browsing history, location, and the page being loaded. The request goes from the publisher to an ad exchange, which submits it and the accompanying data to multiple advertisers who automatically submit bids in real time to place their ads.
Much of this revolution was kickstarted by computers and programmatic buying; today it’s being driven further by a popular advertising technique known as real-time bidding (RTB).
Independentemente de quem seja responsável pela gestãeste de anúncios, é essencial de que a pessoa ou equipe esteja atualizada utilizando as melhores práticas do publicidade digital, acompanhe as tendências do mercado e esteja disposta a testar e otimizar constantemente as campanhas para obter ESTES melhores efeitos.
Real-time bidding takes out all of that work. You can get space on that magazine and hundreds of others by letting a Demand-Side Platform (DSP) automatically choose the best publishers and ad spaces, then bid on them for you.
A supply-side platform is what publishers or website owners use to help them sell their ad space to advertisers. Publishers use the supply-side platform to supply the space for ads. Google Ad Manager also includes a supply-side platform, known previously as DoubleClick for Publishers.